Thursday, November 05, 2009
Marketing Schmarketing
It's true that being an artist is not just getting paint (or ink) all over your hands everyday. That artwork won't sell itself! Okay, so with the internet and Etsy, you might get lucky, get on a big blog, and it might sell itself a little. With a little effort, however, you can sell a lot. And sales on sites like Etsy have a snowball effect...the more you sell, the more often you're listed at the top of the "recently sold" list, and when you relist you're bumped to the top as well, and therefore the more visible you are.
This month I purchased a spot on Poppytalk Handmade. I don't have hard facts to prove it, because frankly, Google Analytics wisdom eludes me just a little, but I think my sales have already gone up because of it. The first day that our gallery was up I sold at least 5-6 items, which virtually paid for the gallery spot.
The best thing about gallery sites like this is that they are curated. I love the "come one come all" flavor of Etsy, but SHEESH! there's a lot of crap on there. (Sidenote: have you wasted any time on this site yet? OMG!) So the gallery websites really direct people to the good stuff.
Go checkout Poppytalk. It has some really great art and usable items on there. I'm just honored to be a part of it!
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Would "THIS SITE" be Regretsy? No link. You need to send images of your new cal. to D*S since they are featuring a lot of letterpress ones lately.
I bought your recipe box a while ago and love it!
You should try statcounter.com to track how people get to your shop. I use it, and it's really straight forward (and free). I tried Google Analytics, but never quite figured it out.